BRAND(x)LUX

The result of work with clients in the creative and luxury space coupled with deep dive research, BRAND(x)LUX began several years ago as an initiative to funnel academic research into the marketplace in a format that is practical and immediately applicable. 

These client engagements highlighted the unique aspects of the Brand(x)Lux methodology, for example the novel approach to feeding creative strategy into business modeling. They also provided the foundational key metrics for our proprietary Cultural Utility Index.

Retained Strategic Advisor: Thomaï Serdari, PhD 

Thomaï is the international luxury authority. She has a unique background that combines advanced training in design, the humanities, and business all of which inform a completely new approach to brand assessment, design, and activation.  She is dedicated to client projects as well as research that generates innovative concepts and strategies. Her method rests on conceptualizing solutions for firms that intend to lead in the marketplace from a position of creative innovation. Her mission is to help brands and their citizens thrive.

You can find more about her method in her new book Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy published by Palgrave Macmillan.