Here are the fundamentals of how the BRAND(x)LUX methodology can be applied to your brand:

* Brand Strategy:

BRAND(x)LUX conducts research to clarify the competitive landscape, creates a unique presence for your brand, and charts a path of growth through a variety of activations that connect your target customers to your brand.

* Futures:

BRAND(x)LUX can provide you with scenarios that help you set your brand's course for a very long-term horizon and years into the future.

* Regenerative Value Brand Modeling:

The only path to competitive advantage today is through a regenerative strategy that allows your brand to respond to economic, cultural, and environmental shifts. 

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