Regardless of the industry in which you compete, BRAND(x)LUX can provide you with scenarios that help you set your brand's course for a very long-term horizon and years into the future.
Set your future objectives today and reinforce your competitive advantage.
The only path to competitive advantage today is through a regenerative strategy that allows your brand to respond to economic, cultural, and environmental shifts. BRAND(x)LUX employs a nine pillars framework to assess your brand's current regenerative value and to model...View full product details
Many often confuse the business with the brand. The business exists but does it have a brand? If so, what does it stand for? What is your brand's main promise to your customers? What is your brand's objective? How can you...View full product details