BOUTIQUE HOTEL
A boutique hotel in continental Europe had recently completed a “rebranding” in an effort to gain younger clients and entice them to spend more money on food and drinks at its signature restaurant and poolside bar. The rebranding was actually a redesign of its interior spaces, bar/restaurant and pool as well as a refresh of the hotel’s visual identity. While it looked good it did not bring in any substantial number of new customers. It did not succeed in making the poolside bar a nightlife favorite either.